Behavior, Biases, and Better Money Choices
We prefer now over later, so we automate good habits. Automatic transfers beat willpower on busy days. Set contributions for payday, not month-end. Tell us one money task you could automate this week, and we will cheer your progress.
Behavior, Biases, and Better Money Choices
Anchoring makes a fee seem small until you see its lifetime cost. We compare expense ratios and compounding drag side by side. Post a ticker you are evaluating, and we will walk through a transparent fee check in community chat.